Privacy Policy

Who we are

We are Successful Agile Transformation Limited, registered address: Everdene House, Deansleigh Road, Bournemouth, United Kingdom, BH7 7DU

Our website address is:

What personal data we collect and why we collect it

E-mail Subscription

If you subscribe to our mailing list we will store your e-mail address together with your name. We never sell this information to third parties and you can unsubscribe from our newsletter at any time using the link in any of the e-mails sent to you. We use MailPoet as a mail delivery service so your e-mail address will be shared with them for the purpose of sending the e-mails to you. Our understanding is that MailPoet will not use your e-mail address for any other purpose. You can find the detailed privacy policy of MailPoet here: MailPoet Privacy policy.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

We also store cookies on your computer to understand how you use our website. We use Google Analytics for this, please read the section ‘Analytics’ below.

For more information about cookies, please visit our cookies page here.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics to understand user behaviour on our website. You can find the privacy policy of Google Analytics here. Currently we don’t serve advertisements, we only use the data provided by Google Analytics in an anonymized form to optimize the layout and content of the website (e.g. what % of our articles are read by our audience, which articles are liked the most, etc.).

Who we share your data with

Your e-mail address will be shared with MailPoet. We use Google Analytics to understand user behaviour on our website.

Our hosting provider is Hostmonster so comments you leave on our website will be stored on their servers based in the United States.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

If you subscribe to our newsletter we will retain your e-mail address until you notify us that you don’t want to be part of our newsletter mailing list anymore.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

You can also unsubscribe from our mailing list at any time using the link at the bottom of any e-mail received from us. You can also request that we delete your e-mail address from our database by contacting us at info at successfulagiletransformation dot com.

Where we send your data

Visitor comments may be checked through an automated spam detection service. Please check MailPoet’s and Google Analytics privacy policy (referred to above).

How to contact us

If you have any questions about Our Company’s privacy policy, the data we hold on you, or you would like to exercise one of the data protection rights, please do not hesitate to contact us: info at successfulagiletransformation dot com